Target reached 68-69% share of the premium car market in 2010 that made Mercedes-Benz Indonesia, certainly not just an empty promise. The proof, Mercedes-Benz has set up 15 model would be carried off during the year was 2010.
"This we do to maintain our dominance in the premium markets of Indonesia," said Rudi Borgenheimer, President and CEO of Mercedes-Benz Indonesia Achiement at a press conference and Strategic Direction 2009 Mercedes-Benz's 2010 Annual Conference in Indonesia Losari Coffe Plantation, Magelang, weekend yesterday.
Commercial market for Mercedes-Benz is also preparing a new weapon. They will introduce two new models of buses OH OH 1521 and 1526 which have been equipped with Euro 3 emission standards.
This 2010 Mercedes-Benz is set a target 68-68% percent market share in the premium class. Rudi estimated premium car market in the country in 2010 would touch the unit number 4650. And it is ready take 3150 units of which
Initial steps have been done by Mercedes-Benz introduced the new CGI engine (charged Gasoline Injection). This machine has been installed on the C-Class and E-Class is C 200 CGI, C 250 CGI, E 200 CGI, and E 250 CGI.
"This new engine technology that makes reinforced Mercedes-Benz C-Class and E-Class is more powerful but still efficient in fuel use," said Dhany M. Yahya, Product Manager PT Mercedes-Benz Indonesia.